Clean label, nutritious beverages in irresistible packaging that kids love
Since 2001, good2grow has been investing in top-quality beverages, packaging technology, state-of-the-art manufacturing, and the freshest, most nutritious ingredients available. Headquartered in Atlanta, GA, good2grow sells clean label and organic 100% fruit juice, vegetable juice and fortified water in bottles that are adorned with unique 3-dimensional toppers featuring a variety of licensed movie and television characters that appeal to children. The unique packaging, with popular characters featured on each spill proof topper, also serves as a collectible toy. The Company’s products are sold primarily in single-serve bottles that are merchandised in the convenience, grocery, and mass channels and the beverages can be found in refrigerated beverage coolers or on store shelves. The good2grow products satisfy the needs of kids who enjoy the play value of the toppers and parents who appreciate the nutritional benefits of the Company’s products.
The Value Creation Opportunity
When Kainos was introduced to the founder-owned business, we successfully demonstrated our deep beverage industry experience, understanding of consumer preferences for healthy ready to drink products and extensive network of retail and distribution relationships that could enhance the growth opportunities for good2grow. The good2grow management team was also seeking a partner who recognized the value of the brand, understood the industry and its supply chain dynamics, and who would invest in new product innovation and expanding product lines for the beverage platform. Kainos is excited to partner with the good2grow team to expand the distribution of its current product offerings and develop new beverage products that can be marketed using the Company’s unique topper enclosure.
Change Capital At Work
Stay tuned. Change Capital is in progress!Back